Your law firm includes a website. You might have spent thousands at this time with an internet site developer who informed you they would “do SEO on your site”, that is, ensure it is more search-engine friendly, and your website will be on the front page of Search engines. They said it could take time, but nearly a year later on you’ve seen no enhancement. At this point, it is possible to only find your Lawyer firm’s website in Search engines if you enter your law firm’s title. Why is that?
Search engine optimisation, also known as SEO, isn’t a button that you push to magically get your lawyer website to surface in the initial page of Google, although some companies offering lawyer SEO solutions claim to have cracked the Google code.
Okay, just what exactly does lawyer SEO really entail?
SEO is the exact same for lawyers as it is for dining places, cleaners, dentists, and the rest. Businesses that offer lawyer SEO services get excited about an activity where they leverage their understanding of Google’s internet search engine algorithm to employ tactics that get their lawyer clients websites positioned more desirably in Google’s algorithm, and for that reason get the website placed far more visibly in search results. The end goal with SEO would be to get your lawyer website to appear on the first page, and for particular keywords your prospective customers are typing directly into Google.